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Senior Marketing Manager - Field Marketing, Government Solutions

180000IF Requisition #
Senior Marketing Manager – Field Marketing, Government Vertical            REQ #180000IF
Position Overview: 
Senior Marketing Manager, Field Marketing serves as a vital link between the regional sales teams and the rest of the marketing organization. This position works closely with region sales to support revenue growth and plan attainment. Based on the region’s needs, he or she will support and execute against a regional marketing calendar, budget, and marketing KPI dashboard.  He or she will manage regional versioning of sales materials and campaigns, regional event strategy and execution, MDF allocation and joint marketing planning with key channel partners, plus language support for win-loss interviews as appropriate. Reports to the Director of Field Marketing for Asia Pacific.
Key Actions 
  • Responsible for in-market execution of segment and corporate marketing plans
  • Ensures fields’ needs are understood by segments and corporate Marketing so that campaigns and sales tools are effective.
  • Partners with Regional Marketing Director on region marketing calendar, budget, ROI tracking
  • Responsible for regional versioning of sales materials and campaigns, region event strategy and execution,
  • Handles regional channel partner marketing management – joint marketing planning, regional communication, MDF allocation and ROI tracking
  • Language support for win-loss interviews as appropriate
  • Works with COE’s for limited regional versioning of materials and vertical solution stories, if necessary
  • Support sales build relationships with key government market players including global system integrators, product and services partners, industry associations and standard organizations
  • Provide strategic analysis for key vertical markets (enterprise security and government) in the assigned region. Collect market trends, analytics, competition, and provide regular updates and recommendations to the business.
  • Act as company representative for the government vertical in conferences and trade show
Basic Qualifications
  • Bachelors’ Degree in marketing or business. MBA preferred.
  • 5+ years’ marketing experience
  • Marketing, sales or business development experience focused within the Government
  • Business fluency in Mandarin
  • Strong written, verbal and presentation communication skills
  • Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L and product perspective
  • Execution and results/outcome orientation
  • Dynamic and energetic leader; able to motivate team and deliver results
  • Ability to work cross-functionally with peer group, or senior and executive leadership in order to achieve goals
  • Ability to travel up to 40%

Preferred Qualifications:

  • Understanding of ID card and Passport solutions for gov’t,  PKI, SaaS, IT Security, ID card industry standards
  • Experience in industry marketing, solutions selling or as systems engineer
About Entrust Datacard
Our growing company relies on curious, dedicated and innovative colleagues to anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust Datacard technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers. Each year, our solutions secure billions of transactions — and every day, our technologies issue and manage more than 10 million secure identities. How do we do all of this? Together.  Join us. Together we’ll create solutions for a more connected, mobile and secure life.
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