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190000IJ Requisition #

Entrust Datacard is looking for a full-time marketing & demand generation manager with a comprehensive understanding of the full marketing mix that is able to build and design campaign programs that leverage both inbound and outbound tactics driving demand and generating qualified sales opportunities. You must be creative, proactive, analytical, hands-on and have the ability to manage deadlines and work collaboratively in a fast-paced, highly dynamic environment.

In this role, you will be part of the EDC Integrated Marketing team, and work in close alignment with product marketers, sales teams and creative services, building integrated marketing programs that create business impact. The ideal candidate has experience both building and executing integrated demand generation campaigns, as well as a thorough understanding of marketing operations and processes, email marketing, ABM and program management and execution. You will be responsible for overseeing and coordinating a solutions-driven, product/vertical campaign plan, including execution and measurement processes.

  • Define the campaign structure and tactics to build awareness, create demand in the marketplace.
  • Build sales enablement with marketing lead targets and tools for nurturing them to a sales accepted lead state.  Gather market intelligence to ensure programs meet the needs of the vertical, region or buying cycle for greater success.
  • Work with product, marketing and sales leaders to shape campaign themes for fully integrated programs to achieve lead generation, increased funnel and other strategic growth goals.
  • Build an integrated marketing mix including campaign development across digital marketing channels (email, PPC, social, display, nurturing and retargeting).
  • Manage and report on the pipeline of targeted accounts, campaign performance, and continuously improve overall program effectiveness.
  • Manage SEM and implement testing methodologies working closely with the digital marketing team.
  • Act as an advocate for questions on campaign priorities, responsibilities, resources and timing.
  • Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds.
  • Coordinate with our operations analyst on financials for campaign budget allocation and with sales for ongoing business reviews.
  • Manage campaign budgets and ongoing forecasting.

Basic Qualifications
  • 6+ years of marketing experience across multiple roles with proven working experience developing marketing campaigns, working closely with digital marketing, and tracking results.
  • Experience working with Eloqua and Salesforce from a campaign creation and tracking point of view.
  • Bachelor's degree in Marketing, Communications, or Public Relations.
  • Strong understanding of the lead lifecycle process along with marketing automation tools.
  • Must be able to lawfully work within the US and have unrestricted work authorization for US.
 Preferred Qualifications
  • Excellent communication, writing, presentation, project management and critical thinking skills.
  • Strong capacity to think and work strategically, and execute as an individual contributor leading teams through influence.
  • Business to Business (B2B) Marketing experience in a mid to large size global company preferred.
  • Budget planning and operations experience strongly preferred.
  • Project management experience a plus.         
About Entrust Datacard

Our growing company relies on curious, dedicated and innovative colleagues to anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust Datacard technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers. Each year, our solutions secure billions of transactions — and every day, our technologies issue and manage more than 10 million secure identities. How do we do all of this? Together.

Join us. Together we’ll create solutions for a more connected, mobile and secure life.

For more information, visit Follow us on Twitter, YouTube and LinkedIn.


Entrust Datacard Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.




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